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ART 480 - 01 

Independent Study: Skincare Brand Identity, Prototype, and Communication Design


PHASE 1-1:  Brand Identity (DESIGN RESEARCH)

  • Study existing Brand not just the visuals but the brand philosophy, or the behind story of the design.

  • Write a design brief to structure your brand concept.

  • Collect visual references of your research, including images, typography, and color swatches.

  • Create two concept boards(11 by 17) from 1,2,3, including logo sketches, packages sketches, color swatches, font, and mood board.



  • Develop imagery and layout of your selected design.

  • Create a poster(24"x30").

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